Red Panda lance Arando, une nouvelle plateforme eCommerce2Print sous Wordpress et Shopify
Red Panda, une société portugaise spécialisée dans les solutions de commerce électronique, annonce le lancement d'une nouvelle plateforme Arando ecommerce2print pour simplifier et faciliter la création de sites e-commerce spécifiquement pour les applications Web to Print des fournisseurs de services d'impression.
Destinée à tous les segments de l'industrie graphique (commerciale, éditoriale, promotionnelle et impression d'emballages / étiquettes), Arando fonctionne sur un serveur cloud et communique via un plug-in avec la plate-forme ouverte, basée sur Wordpress et bientôt Shopify.
“La vente en ligne est un processus différent, qui nécessite beaucoup de connaissances. Ce que nous voulons avec Arando, c'est faciliter ce processus grâce à une plateforme ouverte, contrairement aux plateformes propriétaires que nous avons aujourd'hui sur le marché”, explique Luís Diniz, PDG et fondateur. “Nous voulions développer quelque chose de nouveau qui, en même temps, était plus facile à mettre en œuvre et convivial. La première difficulté majeure qu'une imprimerie rencontre lorsqu'elle entre dans le monde du Web to Print est de devoir travailler avec des outils propriétaires avec son interface utilisateur / UX particulière. Dans ce cas, la mise en œuvre est difficile et nécessite un expert en programmation”, explique Robson Esperança, également partenaire fondateur. Arando facilite la connexion entre les fournisseurs de services d'impression et les créateurs de contenu, permettant un large éventail de possibilités d'insertion dans le monde numérique. Le serveur cloud reçoit les fichiers d'illustrations et se connecte au MIS local ou au workflow de prépresse.
“Les fournisseurs de services d'impression peuvent essayer différents modèles commerciaux avec Arando ecommerce2print, une entreprise peut se connecter à plusieurs revendeurs et créateurs de contenu différents, leur confier la responsabilité de la commercialisation du site Web et se concentrer sur ce qu'ils font de mieux. Tout sera centralisé de manière structurée à partir d'un serveur central, avec la possibilité de s'intégrer à des solutions tierces, de générer du JDF et d'obtenir un contrôle total du monde en ligne avec la production”, souligne Luís Diniz.
Pour en savoir plus sur Arando et découvrir comment investir dans la nouvelle solution, visitez: www.arando.io
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Communiqué de presse original en anglais
Red Panda, a Portuguese company specializing in e-commerce solutions, is announcing the launch of a new Arando ecommerce2print platform to simplify and facilitate the creation of eCommerce sites specifically for Web to Print applications for print service providers.
With a focus on all segments of the graphic industry (commercial, editorial, promotional, and packaging/labels printing), Arando runs on a cloud server and communicates through a plug-in with the open platform, based on Wordpress and soon Shopify.
“Selling online is a different process, which requires a lot of knowledge. What we want with Arando is to facilitate this process through an open platform, unlike the proprietary platforms that we have on the market today ”, explains Luís Diniz, CEO, and founder. "We wanted to develop something new that, at the same time, was easier to implement and user friendly."
One of the most important differentials of Arando ecommerce2print is the fact that it dispenses with the role of the programmer to create a Web to Print platform. “The first major difficulty that a printer encounters when entering the world of Web to Print is having to work with proprietary tools with its particular UI/UX. In this case, the implementation is difficult and requires a programming expert ”, explains Robson Esperança, also a founding partner. “Because we work with a server-based solution, that can connect to multiple online sales channels, what we offer is 'e-Commerce to Print ’, not a Web to Print.”
Arando facilitates the connection between print service providers and content creators, allowing a wide range of possibilities for insertion in the digital world. The cloud server receives the artwork files and connects to the local MIS or prepress workflow.
“Print service providers can try different business models with Arando ecommerce2print, a company can connect to several different resellers and content creators, let them be responsible for marketing the web site, and focus on what they do best. Everything will be centralized in a structured way from a central server, with the possibility of integrating with third-party solutions, generating JDF, and obtaining total control of the online world with production ”, stresses Luís Diniz.
To learn more about Arando and find out how to invest in the new solution, visit: www.arando.io
With a focus on all segments of the graphic industry (commercial, editorial, promotional, and packaging/labels printing), Arando runs on a cloud server and communicates through a plug-in with the open platform, based on Wordpress and soon Shopify.
“Selling online is a different process, which requires a lot of knowledge. What we want with Arando is to facilitate this process through an open platform, unlike the proprietary platforms that we have on the market today ”, explains Luís Diniz, CEO, and founder. "We wanted to develop something new that, at the same time, was easier to implement and user friendly."
One of the most important differentials of Arando ecommerce2print is the fact that it dispenses with the role of the programmer to create a Web to Print platform. “The first major difficulty that a printer encounters when entering the world of Web to Print is having to work with proprietary tools with its particular UI/UX. In this case, the implementation is difficult and requires a programming expert ”, explains Robson Esperança, also a founding partner. “Because we work with a server-based solution, that can connect to multiple online sales channels, what we offer is 'e-Commerce to Print ’, not a Web to Print.”
Arando facilitates the connection between print service providers and content creators, allowing a wide range of possibilities for insertion in the digital world. The cloud server receives the artwork files and connects to the local MIS or prepress workflow.
“Print service providers can try different business models with Arando ecommerce2print, a company can connect to several different resellers and content creators, let them be responsible for marketing the web site, and focus on what they do best. Everything will be centralized in a structured way from a central server, with the possibility of integrating with third-party solutions, generating JDF, and obtaining total control of the online world with production ”, stresses Luís Diniz.
To learn more about Arando and find out how to invest in the new solution, visit: www.arando.io